Our Works
Energy Market Authority
The Energy Market Authority is opening up the electricity market in Singapore
in 2018. Singaporeans will now have the power to choose their electricity retailer.
The entire campaign involves the full branding of Open Electricity Market, which represents
the national initiative, as well as through the line communication materials, including TVCs,
website, brochures, print, OOH, digital banners, event etc.
Most of the materials involve
transcreation into 4 languages - English, Chinese, Malay and Tamil.
Cisco Quann
e-Cop was founded in 2000 and was acquired by Certis Cisco in 2011. The company has grown to be Asia's leading cyber-security provider and were poised to take on the global stage.
It's branding, however, has not changed since. It needed a rebranding to better represent the vision of the company and its unique approach to cyber-security.
We conceptualise the new identity, a logo and a tagline; And worked across all other collaterals including the design and development of a responsive website and the branding of their transport fleet.
A series of ads were created to question the impact of cyber-security on business. Billboards were launched later at Changi Airport, Terminal 3.
FA Corp
At FA, we go beyond handling corporate structures and accounting spreadsheets.We assist businesses in their growth journey by enabling them to concentrate on what truly matters to them.
We help them chart their course and connect the dots, offering tailored solutions and delivering the results they seek. With our wealth of experience, dedicated advisors, and network of expertise, they can trust that at FA -We are at the forefront of delivering solutions.
Sentosa -
The State of Fun
We rebranded Sentosa to ‘The State of Fun’. I was part of the team that was involved in pitching the account, and was the ECD leading the digital and social creative work for the pitch and subsequently, rebranding and digital creative work for Sentosa.
The work for Sentosa includes the launch campaign, digital branding work, brand and digital campaigns, print campaigns for key attractions.
UOL Clavon Website
Designed and developed for the launch of the UOL’s property - Clavon.
The mobile responsive parallax website customises its experience and depending on who is viewing the site. It priorities the content i.e. the amenities, neighbourhood and room selection depending on whether you are a single, couple, family or investor.
Throughout the sites, there are various engagement points that captures the audience interest. These will help the agents better engage the customer during their follow up at the showflat.
The website also features a smart booking system for the property agent to schedule viewing appointments in view of the COVID-19 restrictions in place during the launch.
The viewers can also view, favourite, compare the different floor plans of the units they are interested in, and generate their own customised brochure based on their selection.
Qatar Airways
An online campaign for Qatar Airways to create awareness and promote the 140 destinations that they fly to.
RWS Christmas Campaign Website
We conducted comprehensive process that encompasses user planning, design concept, content strategy, CMS development, and mobile optimisation.
Our role is to transform the old website, enhancing its aesthetics, functionality, and user experience.
Singapore Battery Consortium
Website Design & Development + CMS
BOLDR Supply Co
We develop an e-commerce website with crowdfunding features.
We seamlessly integrate crowdfunding functions, craft user-friendly design, ensure secure payment processing, offer backer rewards, enable campaign promotion, provide monitoring tools, optimize for mobile use, adhere to legal compliance, build a community, gather user feedback, and continuously improve website experience with evolving trends and user needs.
P&G Gillette -
Son Heung Min
A reflection of Gillette's iconic tagline 'The best a man can get’. We set out to rethink what ‘the best is made of’ in the modern world, through the eyes of South Korea’s rising football superstar, Son Heung Min.
What is the best made of? ‘The Best’ isn’t a destination. It’s a lifelong journey with many hurdles. It takes vision, bravery and a strong will to be the best and meet high expectations. Just like Son Heung-Min (SHM). He is also giving his best to everything he does.
But what drives him to do that so? Determination. Passion. Hard-work. Commitment. Dreams.
And these are the same values that drives Gillette to make the best quality blades in the world.
P&G Gillette -
Winter Olympics
Lee Seung Hoon is South Korea National Speed Skater and through his career, he has gone against all odds and has proven himself to be one of the best speed skater in the world.
In speed skating, the smallest details can make a huge difference. But what is it that makes Lee Seung Hoon 0.01 second faster? Is it his rigorous preparation? His state of mind? Or his natural God-given talent? It’s a combination of all the little details that have led to his success.
In the coming Winter Olympics, Gillette wants to drive a strong celebrates Lee Seung Hoon’s winning character. With this TVC we will create an emotional connection between Korean men and the Brand, and help reinforce that in order to perform at your best, you need the best.
Branding Works
Selected works of brand logo design. Work includes brand collaterals and stationary not shown here.